Meet the Baker

Hi, I’m Hilary Holland, the baker behind Sweet Side of Town!

After serving four years as a Hospital Corpsman in the US Navy and then spending ten years as a federal contractor supporting the health capabilities of the US Armed Forces just outside of Washington, D.C., I began to feel the pull of home. Returning to Michigan and to a smaller, closer knit community felt like the right moment to bring something new to the table: sharing my love of baking in a way that could reach beyond family and friends.

Sweet Side of Town began in the fall of 2025 as that dream took shape. Working from a small home kitchen, I craft each cupcake from scratch using fresh, quality ingredients and frosting made daily. From dependable year round favorites to imaginative seasonal flavors and unique custom designs, every cupcake is baked by a neighbor, for neighbors — a reflection of care, creativity, and a desire to make life just a little sweeter.

Cupcake Confessions

🍫 Favorite flavor to bake: Chocolate Fudge
🍪 Favorite flavor to eat: Oreo-sistible
🥧✨ Cupcake dream combo: Apple pie with a cinnamon roll base
🎶☕ Always baking with: Music or audiobook on and coffee nearby

Why Cupcakes?

Cupcakes are more than a dessert — they’re joy in a wrapper. Small enough to savor, creative enough to surprise, and sharable enough to bring people together. I love that each one can tell a story, whether it’s a classic vanilla for comfort, a seasonal flavor that celebrates the moment, or a custom design made just for you.

Our Philosophy

At Sweet Side of Town, every order is:

  • Made from scratch — no shortcuts, no mixes.

  • Freshly baked — cupcakes aren’t made until they’re ordered.

  • Crafted with care — decorated to look as good as they taste.

A Neighborly Promise

When you order from Sweet Side of Town, you’re not just buying cupcakes — you’re supporting a woman- and veteran-owned local business. Every cupcake is made fresh for your family, just like I’d make for mine.